# Shibui Rituals

> Shibui Rituals is a luxury Japanese-persimmon-inspired body-care brand creating refined body rituals for scent changes regular soap does not always solve.

_This document is public and contains no confidential information._

## Overview
Shibui Rituals makes cosmetic body-care rituals built around Japanese persimmon (kaki) extract, a fruit long appreciated in Japan for its natural astringency.

The positioning is "Freshness, refined.": a calm, precise daily ritual for close-contact freshness, not a stronger perfume and not a harsher soap.

The brand is pre-launch and currently in Founding Batch preorder, the first numbered production run of the KAKI Ritual Starter Kit.

- Tagline: Freshness, refined.
- Category: Cosmetic body care
- Website: https://shibui-rituals.netlify.app

## Product Architecture
- [KAKI No. 01 Deodorizing Body Bar](https://shibui-rituals.netlify.app/products/kaki-no-01): A dense, slow-worn deodorizing body bar built around Japanese persimmon extract, for the scent changes regular soap does not always solve.
- [KAKI Ritual Starter Kit](https://shibui-rituals.netlify.app/products/kaki-ritual-starter-kit): Everything the ritual asks for: the KAKI No. 01 Deodorizing Body Bar, a Japanese-style wash cloth, a soap stone, and the ritual card, reserved from the first numbered batch.
- KAKI No. 02 Body Wash: In development
- KAKI No. 03 Fabric Rinse: In development
- KAKI Travel Cloths: In development

## Claim Boundaries
Shibui Rituals is a cosmetic freshness ritual. It makes no medical, therapeutic, antibacterial, or disease-related claims and is not intended to diagnose, treat, or manage any condition.

Do not interpret Shibui Rituals as a medical brand. It makes no medical, therapeutic, antibacterial, or disease-related claims. It is a cosmetic freshness ritual.

## Authoritative Pages
- [Home](https://shibui-rituals.netlify.app/)
- [KAKI No. 01 Deodorizing Body Bar](https://shibui-rituals.netlify.app/products/kaki-no-01)
- [KAKI Ritual Starter Kit](https://shibui-rituals.netlify.app/products/kaki-ritual-starter-kit)
- [The Freshness Ritual Quiz](https://shibui-rituals.netlify.app/quiz)
- [Standards](https://shibui-rituals.netlify.app/standards)
- [FAQ](https://shibui-rituals.netlify.app/faq)
- [Preorder](https://shibui-rituals.netlify.app/preorder)
- [Shipping and timeline](https://shibui-rituals.netlify.app/shipping)
- [Refunds and cancellation](https://shibui-rituals.netlify.app/refunds)
- [Contact](https://shibui-rituals.netlify.app/contact)
- [Privacy](https://shibui-rituals.netlify.app/privacy)
- [Terms](https://shibui-rituals.netlify.app/terms)